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Netflix Tests Innovative Search Engine Powered by OpenAI
Netflix is rolling out a groundbreaking search engine that enables users to search for shows using highly specific criteria, including expressions of their mood. This innovative feature, powered by OpenAI technology, aims to enhance the user experience by allowing searches that extend beyond traditional filters such as genres and actor names.
Currently, this feature is optional and is being tested among select users in Australia and New Zealand on iOS devices. Netflix spokesperson MoMo Zhou confirmed the accuracy of a related report from The Verge and stated that plans are in motion to expand the testing to U.S. users in the coming weeks and months. At present, there are no immediate plans for implementations beyond the iOS platform.
“We’re still in the early stages of this feature and actively gathering user feedback during this beta period,” Zhou remarked, highlighting the company’s commitment to refining the technology based on user interactions.
While OpenAI was not immediately available for comment regarding the collaboration, the integration of such advanced AI technology illustrates Netflix’s strategic direction in leveraging artificial intelligence to engage viewers more effectively.
In a related discussion during an interview on the Decoder podcast, Netflix co-CEO Greg Peters addressed the company’s longstanding use of artificial intelligence and machine learning within its recommendation systems. Over the course of two decades, Netflix has focused on harnessing technical innovations to enhance content discovery for viewers and empower creators in storytelling. Peters emphasized the dual goal: to improve user experiences while facilitating creative expression.
This move represents an exciting shift in how viewers interact with content platforms, suggesting a future where recommendations and searches are tailored more closely to individual emotions and preferences.
Source
www.theverge.com