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HarperCollins Launches New Imprint: HarperPop

HarperCollins has officially announced the establishment of HarperPop, a new imprint dedicated to the publication of trend-oriented titles for both adult and young readers. The company stated that HarperPop aims to collaborate with well-known brands and influential figures to produce distinctive books that resonate with their audiences.

The first titles under the HarperPop label are anticipated to be released by March, with a goal of launching around 25 new titles each year. This initiative will be guided by seasoned executives from both HarperCollins Children’s Books and the Dey Street Books imprint within the Morrow Group. Key figures include Dave Linker, the editorial director of HCCB, and Erica Sussman, the VP and publisher of HCCB, who will be working alongside Carrie Thornton, the SVP and publisher of Dey Street.

Liate Stehlik, president and publisher of both HCCB and Morrow, highlighted the importance of consolidating their publishing efforts around popular culture. With the recent integration of Morrow and HCCB’s marketing and rights teams, Stehlik noted that bringing together the creative talent and marketing capabilities of both groups into one unified imprint would enhance their ability to connect with readers passionate about these culturally relevant subjects. “This consolidation will empower us to reach a wider, more engaged audience,” Stehlik remarked.

HarperPop plans to include a mix of popular backlist titles alongside fresh releases from a variety of beloved brands. The imprint will showcase works connected to franchises like Dungeon & Dragons, Elf on a Shelf, FGTeeV, My Little Pony, The Simpsons, Emily the Strange, Squishmallows, and YouTuber Jacob Geller. Additionally, there will be collaborations featuring material from gaming giant Bethesda, known for iconic titles such as Doom, Fallout, and The Elder Scrolls series.

Source
www.publishersweekly.com