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Nintendo Unveils New App ‘Nintendo Today’

The world of gaming received an unexpected announcement during the latest Nintendo Direct. Renowned gaming figure Shigeru Miyamoto introduced ‘Nintendo Today,’ a new mobile application designed to function as a digital daily calendar filled with essential information about upcoming Nintendo events.

Following the April 2 Nintendo Direct, which highlighted the much-anticipated Switch 2, Miyamoto emphasized that the app would provide daily updates regarding the new console, helping fans stay informed and engaged.

Nintendo has consistently demonstrated a preference for maintaining tight control over its intellectual property and communications. This approach is evident in various initiatives, including the development of its own music application instead of distributing soundtracks through established platforms like Spotify. By launching ‘Nintendo Today,’ the company aims to establish a direct connection with consumers, circumventing intermediary sources such as journalists and media outlets to disseminate its news and updates.

However, the success of the app remains to be seen. A previous attempt at engaging players through a mobile app for voice chatting on the Switch was met with skepticism and limited adoption. Furthermore, Nintendo already utilizes social media and Direct presentations as established channels to communicate directly with its audience. This prompts questions about the distinct value ‘Nintendo Today’ will offer compared to existing platforms.

‘Nintendo Today’ is now accessible for download on both the Apple App Store and Google Play. It will be interesting to explore the app’s features and determine whether it adds a meaningful or enjoyable experience for users in the vast ecosystem of Nintendo’s offerings.

Source
venturebeat.com