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In a recent discussion, Doug Bowser, the President of Nintendo of America, addressed the topic of integrating artificial intelligence (AI) into the game development process. While he did not completely dismiss the potential for AI in future projects, he indicated that it is not currently a priority for the company.
The influence of AI has grown substantially, with advancements in video and image generation becoming commonplace. As these technologies evolve, many game developers and publishers are exploring ways to leverage AI to enhance their products.
From Microsoft’s initiatives that incorporate AI assistance within games to EA’s demonstrations of AI-generated content, there is a noticeable shift within the gaming industry aimed at expediting development processes and reducing reliance on human labor.
Despite the potential advantages of AI, Bowser emphasized that the unique charm of Nintendo’s games stems from the human creativity involved in their creation.
Doug Bowser isn’t interested in AI game dev
In a recent interview with CNBC, Bowser discussed Nintendo’s strategic direction in relation to AI and the upcoming Nintendo Switch 2. He recognized the discussions surrounding AI among development teams but reiterated a clear stance against displacing human talent with technology.
He stated, “As we look at technology, we always want to make sure the technology we may be leveraging, whether it’s to develop our game or whether it’s in our devices, is going to make a better gameplay experience.”
Furthermore, Bowser mentioned that while the option of incorporating AI into game development is being considered, it is not viewed as the sole method. He expressed a strong belief that the distinctive qualities of Nintendo games are rooted in the imagination and expertise of their developers.
The future of tools aimed at enhancing areas such as programming and level design remains uncertain, but Bowser affirmed his commitment to preserving the essential human element in the game creation process.
Nintendo’s enduring success can largely be attributed to the iconic nature of its intellectual property. Given this legacy, Bowser’s comments suggest that the company is unlikely to transition away from its emphasis on human creativity in the near future, despite the advancements of AI in the gaming landscape.
Source
www.dexerto.com