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Recent discussions surrounding the competitive landscape between Marvel Rivals and Overwatch 2 highlight a significant factor impacting their rivalry. Despite Marvel Rivals making strides in the hero shooter genre, NetEase, the publishing force behind both titles, indicated a belief that neither game will definitively surpass the other.
The contest between these two games has evolved, particularly since Marvel Rivals gained popularity shortly after launching features such as Perks and loot boxes in its Season 15 update. While Marvel Rivals initially took the lead, Overwatch 2 has managed to regain ground, continuing the ongoing debate about which game could ultimately overshadow the other.
Beyond their content updates, however, an essential reason emerges as to why Marvel Rivals may struggle to claim a dominant position in the market: the influence of NetEase. Rather than a battle to the finish, it seems more apt that both titles will thrive side by side.
NetEase’s Role in Both Titles
NetEase not only publishes Marvel Rivals but also oversees Overwatch’s distribution in China, a critical market for the hero shooter. After a prolonged absence from the Chinese market due to licensing issues, Overwatch re-established its presence through a partnership with NetEase.
During a recent earnings presentation, NetEase expressed robust confidence in Overwatch, likening its potential to established titles like World of Warcraft and Hearthstone. They emphasized that both Marvel Rivals and Overwatch are valuable offerings in the superhero shooter space, noting that the market has room to support both franchises.
Despite rumors suggesting that NetEase intentionally delayed Overwatch’s return to underscore Marvel Rivals, it’s evident that the publisher recognizes the ongoing appeal of Overwatch as a franchise. To entice returning users, NetEase has launched a promotional campaign featuring nearly 1,000 complimentary cosmetics.
For now, the player communities for Marvel Rivals and Overwatch 2 appear distinct, with both games carving out their respective niches. This unique separation suggests that the two can coexist without significant overlap.
In conclusion, the so-called battle between Marvel Rivals and Overwatch 2 seems to be settling into a harmonious coexistence. Players of both games can anticipate continued support from NetEase as they explore new character additions in Marvel Rivals, such as The Thing and Human Torch, while Overwatch fans look forward to innovative features such as Hero Perks and revived loot boxes.
Source
www.dexerto.com