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Panasonic Set to Re-enter the U.S. TV Market After a Decade
After a prolonged absence of more than ten years, Panasonic is making a significant return to the U.S. television market with the launch of several new models. The Japanese electronics manufacturer, known for its high-quality products, has unveiled a diverse lineup that is now available to American consumers.
The freshly released TVs include two distinct lines of OLED displays alongside a selection of Mini-LED models. The range of sizes spans from 55 to a substantial 85 inches, all engineered in Japan to meet a variety of viewing preferences. As anticipated, these new models feature 4K resolution, allowing users to appreciate Panasonic’s recognized commitment to exceptional picture quality.
To further enhance their offerings, Panasonic has collaborated with Amazon, integrating Fire TV functionality directly into each television model. This partnership not only facilitates a user-friendly interface but also aligns the products with American consumer expectations—particularly important given the company’s lengthy hiatus from the market.
Reflecting on the decision to return, Panasonic emphasized their confidence in the untapped demand for premium televisions in the U.S. The company articulated a belief that there is a considerable consumer base eager for top-tier picture quality. While that may resonate as typical corporate rhetoric, the reality is that the U.S. market represents a lucrative opportunity for revenue growth.
Despite the absence of its television products, Panasonic has maintained a robust presence in the American market through other avenues. The company continues to offer a variety of well-regarded standalone cameras and is investing in a substantial electric vehicle battery plant in Kansas, showcasing its diverse portfolio and commitment to innovation.
The new Panasonic TVs are currently available for order, with anticipated shipment dates set for September 16. Prices for the new models vary, ranging from $1,300 to $3,200 based on size and specifications.
Source
www.engadget.com