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PepsiCo Begins Phase-Out of Artificial Ingredients in Response to FDA Initiative
PepsiCo is taking significant steps to eliminate artificial ingredients from its products, following recent calls from Health and Human Services Secretary Robert F. Kennedy Jr. for a nationwide ban on synthetic food dyes.
During an earnings call on April 24, PepsiCo’s CEO, Ramon Laguarta, announced that the company is proactively working to reduce the use of artificial ingredients across its portfolio. According to a report from Food Business News, Laguarta mentioned that over 60% of PepsiCo’s offerings currently contain no artificial colors and reiterated the company’s commitment to this transition.
“We’ve been leading the transformation of the industry now for a long time on sodium reduction, sugar reduction, and better fats,” Laguarta stated. He specifically highlighted popular snack brands such as Lay’s and Tostitos, which are expected to completely remove artificial colors by year’s end.
In a recent announcement, RFK Jr. and FDA Commissioner Dr. Martin Makary outlined a ban on petroleum-based synthetic dyes from the nation’s food supply. This initiative includes establishing a national standard for transitioning away from petrochemical-based dyes to more natural alternatives.
Phasing Out Synthetic Colors
The FDA plans to revoke authorization for specific synthetic colorings, such as Citrus Red No. 2 and Orange B, in the coming months. Additionally, there are moves underway to eliminate six other synthetic dyes, including FD&C Green No. 3 and FD&C Yellow No. 6, by the end of next year.
Liana Werner-Gray, a certified nutritionist and supporter of the “Make America Healthy Again” movement, praised the ban as a substantial victory for public health. The author of “The Earth Diet,” which started as a personal blog documenting her healing journey from cancer, emphasized the importance of reverting to natural foods.
Werner-Gray noted, “I’ve personally eliminated artificial dyes from my diet over 16 years ago when I began this lifestyle,” adding that she observed significant health improvements once she transitioned to natural alternatives.
Long-Overdue Change
With a history of health issues linked to artificial ingredients, Werner-Gray is optimistic about the FDA’s actions. She sees this as a crucial turning point for enhancing the integrity of the food system. “It’s time we raise the standard,” she remarked. “Clean, natural, and nourishing food should be the norm, not a luxury.”
Laguarta echoed these sentiments during the call, suggesting that PepsiCo’s diverse range of snacks would still be safe for consumers while reaffirming adherence to existing health regulations. “Every consumer will have the opportunity to choose what they prefer,” he added.
As PepsiCo continues its initiative, the broader implications for the food industry could be profound, reshaping consumer expectations and dietary standards in the coming years.
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