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Recent trends in the film industry have sparked a wave of re-releases, with audience favorites making a stunning return to the big screen. Films like Yeh Jawaani Hai Deewani, Bareilly Ki Barfi, and Sanam Teri Kasam are currently captivating theatergoers, who are eager to relive the heartfelt narratives and musical scores that defined earlier years. Notably, Sanam Teri Kasam has achieved remarkable success, reportedly doubling its lifetime collections within just three days of its re-release, outpacing newer titles such as Badass Ravi Kumar and Lovepaya.
In addition, buzz is building around the potential re-release of Jannat and Awarapan, both featuring the popular actor Emraan Hashmi. Jannat, which debuted in 2008, enjoyed significant box office success, while Awarapan has garnered a dedicated fanbase over the years despite its initial lukewarm reception. Both films are cherished not only for their gripping stories but also for their memorable soundtracks.
Despite the excitement, producer Mukesh Bhatt has clarified that plans for these re-releases are not yet finalized. In an exclusive statement, Bhatt acknowledged the overwhelming interest surrounding the films but emphasized the importance of strategic marketing. “Oh my god! There’s an avalanche of this news coming to me from different nooks and corners. Yes, it’s true that people are approaching me. But I believe in a marketing fundamental that don’t give them what you have but what they want,” he said.
Bhatt also noted that the resurgence in demand stems from the recent success of Sanam Teri Kasam, which resonated with audiences similarly to how Jannat and Awarapan did in their time. “Nothing is fixed yet. We’re still in the process of discussion. My music has also been a big hit in these films,” he remarked, indicating his openness to exploring the possibility of re-releases while maintaining a cautious approach.
Furthermore, Emraan Hashmi shared his perspective on the enduring appeal of Awarapan, reflecting on its journey from lackluster box office performance to newfound acclaim. “It wasn’t so successful in 2007 but today, it’s my most successful film. It bears testament to the fact that films can succeed over time,” he explained, highlighting the evolving nature of audience appreciation and the significance of performance-driven storytelling in his career.
As discussions continue, the film industry is sure to keep a close watch on audience reactions and potential re-releases, which could further shape trends in cinematic celebrations of nostalgia.
Source
www.news18.com