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French Rapper Rilès Undertakes Daring 24-Hour Treadmill Challenge
In an unprecedented promotional stunt, French rapper Rilès Kacimi is livestreaming a 24-hour run on a treadmill, positioned perilously close to rotating saws that add an alarming twist to the feat.
This bold endeavor, part of his marketing strategy for the newly released album Survival Mode, commenced on February 8 and is being broadcast live on his YouTube channel, where he has garnered over 1.94 million subscribers. The stakes are high: any decrease in pace could lead to potentially dangerous consequences from the saws positioned behind him.
It’s important to note that this challenge is not created through clever editing or camera tricks; it happens in an open area, allowing fans on site and viewers at home to witness the intense situation firsthand. For live updates, the event can be streamed directly from his channel.
Rilès has built a reputation for embracing extreme physical tests. Previously, he managed a remarkable 120 kilometers in under ten hours without a pause and has also completed 100 kilometers in just under nine and a half hours. This current challenge is in line with his history of pushing physical boundaries.
As he prepared for this latest stunt, Rilès shared his training journey on social media platform X, where he logged nearly 247 kilometers in January, demonstrating his dedication to this ambitious task.
So far, the live event has attracted more than 5,700 viewers, who have responded with a diverse range of sentiments—some expressing admiration for his resolve while others voiced concerns about his safety.
Comments in the livestream included remarks like, “A generational performance with the most impactful message. Thank you, Rilès,” while others pondered the logistics of the challenge, such as “How does he pee?” and concerns about what would happen if he stopped running.
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Ultimately, whether this audacious promotional effort attracts new fans or raises eyebrows regarding his judgment, it undeniably represents a strikingly memorable move in an evolving music marketing landscape.
Source
www.dexerto.com