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Robert Irwin Becomes Brand Icon for Bonds Underwear

Robert Irwin is showing fans a different side of himself. The 21-year-old son of the late Steve Irwin has recently been unveiled as the brand icon for the Australian underwear label Bonds, a move that has taken many by surprise.

In a promotional campaign, Bonds introduced Robert with the tagline, “Say g’day to our new brand icon, Robert Irwin, like you’ve never seen him before,” suggesting that there’s more to him than his famous family legacy. The campaign features Robert modeling Bonds underwear, where he also integrates elements from his life as a zookeeper by holding reptiles in some of the shots.

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Robert’s decision to participate in this campaign surprised many fans, as they recall him primarily as the young son of the renowned “Crocodile Hunter,” Steve Irwin. Reactions on social media varied, with some users expressing astonishment at his transformation and others humorously questioning the unexpected collaboration.

One fan remarked, “Not the collab I was expecting – he looks SO good,” while another playful comment asked, “Is this still April Fools?” The reaction highlights the public’s fascination with Robert as he steps into new roles and challenges.

Since the passing of his father in 2006—a tragic event that occurred while Steve was filming a wildlife documentary—Robert and his sister Bindi have continued to uphold their family’s conservation legacy. At only two years old at the time of his father’s death, Robert has now grown into a young adult eager to explore various avenues of expression.

Reflecting on his involvement with Bonds, Robert expressed enthusiasm about the opportunity, stating, “It was a pretty immediate yes. I wish I could say I was very suave and cool about the whole thing, but I was like, ‘Yes! Let’s do it!’ Because Bonds in Australia is an absolute icon.” He explained that embracing different experiences, especially those outside of his comfort zone, is a part of his current life journey.

Through this campaign, Robert aims to leverage his platform to highlight wildlife conservation issues. He stated, “We are all trying to continue an important legacy that my dad started. I’ve gotten to find my own individual ways of doing that, and sometimes that comes in the form of modeling Bonds!” This initiative not only allows Robert to connect with a broader audience but also to promote important messages about wildlife preservation.

As Robert celebrates milestones in life, he continues to keep his father’s memory alive. Marking his 21st birthday recently, he took to social media to share nostalgic reflections, indicating that although celebrations can be bittersweet in the absence of loved ones, he feels grateful for the support of his family. “Time to celebrate!” he concluded.

Robert Irwin’s modeling debut is just one of the many exciting ventures he is undertaking as he carves out his path, always keeping the spirit of his father close.

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