Photo credit: www.androidauthority.com
Samsung Set to Unveil New XR Device in 2025
Samsung is gearing up for the release of its next-generation XR (extended reality) product, with reports indicating a launch date in the third quarter of 2025. This new device, reportedly codenamed Project Moohan, will be built on a platform developed by Google.
According to a recent report from Seoul Economic Daily, Samsung anticipates shipping around 50,000 units in the latter half of 2025. This modest shipment plan suggests that the initial release will be limited, though specifics regarding the markets or target audiences for this launch remain uncertain.
In an interesting development, Samsung is expected to showcase a prototype of this XR device during the Galaxy S25 series launch event next month. This upcoming reveal could provide valuable insight into the features and design of the device, although a full release will not occur for some time.
This timeline mirrors Samsung’s previous strategy with its Galaxy Ring, which was first teased during the Galaxy S24 launch in January 2024 but did not become available until July of the same year. As such, it may be a considerable wait for consumers eager to experience Samsung’s entry into the XR market.
The announcement of Samsung’s XR device comes in the wake of mixed market reactions to competing products. Apple’s Vision Pro headset has struggled to find a foothold, yet the Ray-Ban Meta smart glasses have seemingly enjoyed better sales performance. This context raises questions about the direction Samsung will take with its new offering and how it will differentiate itself in a competitive landscape.
A Look Ahead
As Samsung prepares for its debut in the XR arena, technology enthusiasts and industry analysts alike are keen to see how the device will align with existing market trends and consumer preferences. The balance between innovation, accessibility, and competitive pricing will be crucial for the success of Samsung’s Project Moohan.
Got a tip? Talk to us!
Source
www.androidauthority.com