Photo credit: venturebeat.com
Sesh, a platform designed to enhance fan engagement with music artists, has successfully secured $7 million in funding.
The company focuses on creating connections through interactive experiences, exclusive content, and live events for fans.
Leading the funding round was Miura Global, with contributions from various angel investors affiliated with the music and technology sectors. The financial boost will allow Sesh to enhance its platform functionalities, onboard additional artists, and improve its technology for better insights and engagement with fans.
One of the notable initiatives from Sesh is the launch of its Member Card, a feature that permits fans to register and effortlessly download a digital pass to their mobile wallets, eliminating the need for a dedicated app. This card grants fans an official membership within their favorite artist’s community.
For the first time, artists using this platform can send direct push notifications to fans’ mobile wallets. This functionality surpasses the engagement capabilities of streaming services and social media, enabling artists to promote new music, special merchandise, exclusive event invitations, and presale tickets directly to their audience within the ecosystem.
To date, Sesh has raised a total of $7 million.
Sesh operates on the principle that superfans are essential for sustained success in the music industry. Many prevalent social media platforms often inhibit direct contact between artists and their most devoted followers, limiting effective communication and access to critical data.
With Sesh, artists gain a comprehensive understanding of their fans and establish a direct line of communication, maintaining full ownership of crucial information such as email addresses, geographical locations, names, birth dates, and engagement metrics. This control empowers creators to nurture their relationships with their audiences without reliance on external platforms.
The platform offers direct engagement tools, including integrations with Spotify and TikTok, further enabling artists to grow and solidify their fanbases.
Pepe Del Rio, CEO of Sesh, remarked, “There’s a significant disparity between the artists who can sustain themselves in the music industry and those with talent who must treat their passion as a mere hobby due to challenges in monetizing their audiences. With just a few hundred genuinely engaged fans, an artist can pursue music professionally. Our mission at Sesh is to enable as many artists as possible to turn their passion into a viable career.”
Sesh was established by Pepe del Rio, Iñigo-Hubertus Bunzl Pelayo, and María José Guzman, who bring together their passion for music and their expertise in finance, technology, and artist management. They are committed to addressing the challenges that both emerging and established artists face in engaging and monetizing their fanbases effectively.
The platform is already collaborating with over 250 artists, including notable names like Yeri Mua, Anitta, Alleh & Yorghaki, Mau y Ricky, Lasso, Timø, Nathy Peluso, and Zoe Gotusso, among others. Collectively, these artists boast more than 750 million monthly listeners on Spotify, 1 billion social media followers, and have garnered 44 Grammy nominations in the past year alone. Sesh was founded in 2023.
Source
venturebeat.com