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SHERELLE: A Transformative Force in the U.K. Electronic Music Scene
In the ever-evolving realm of electronic music, SHERELLE has emerged as a prominent figure in the U.K. dance scene. At just 31 years old, she has made significant contributions through her dynamic DJ performances, original compositions, and radio hosting that shine a light on genres such as jungle, footwork, and breakbeat, affirming their vital role in modern dance music culture.
From the onset of her career as a curator, SHERELLE supported emerging talent like the BRITs-nominated Nia Archives and groundbreaking artist Loraine James on her radio show. Her work was recognized by the late designer Virgil Abloh, who endorsed her unique approach. Today, her name is synonymous with an innovative sound and a heartfelt presence within a crowded industry.
Recently, SHERELLE unveiled her debut album, With A Vengeance, through London label Method 808, coinciding with extensive touring across the U.K. Her recent club night, SHERELLELAND, featured stops in cities like Newcastle, Edinburgh, and Sheffield, culminating in a performance at London’s iconic Roundhouse, where she aimed to keep ticket prices affordable at £10 ($13) to increase accessibility for fans.
Despite the frenzied pace of her career, SHERELLE attributes her creative resurgence to a time of introspection and personal growth. “I finally found myself in a place to be able to make [the LP],” she shared with Billboard U.K. during a call from the BBC Radio 6 Music Festival. “I was in a good headspace and was focusing on self-care.”
After a rapid ascent to fame following a viral 2019 Boiler Room set, SHERELLE experienced the overwhelming nature of constant performances and extensive bookings. While she welcomed the opportunities, she later reflected on the struggles of balancing her newfound fame with well-being, describing that overwhelming period as a “blur.” She candidly discussed grappling with depression, particularly as she approached her thirtieth birthday — a milestone that prompted her to reassess her life and aspirations.
Navigating the delicate balance between personal vulnerability and the high-energy demands of live DJ performances presents unique challenges. Unlike traditional concert settings, the expectation for DJs is often to maintain an upbeat façade to ensure audience enjoyment. “We have to put on a happy face,” SHERELLE explains, noting the potential toll this can take on mental health and the lack of opportunities within the scene to check in on one another.
The culmination of her battles with stress was marked by the theft of her laptop, which contained her recorded music and demos. This incident prompted SHERELLE to take a step back from music, providing her a necessary respite. In the wake of that loss, she switched management teams and declared her intention to foster a healthier creative environment. Transitioning to a desktop computer and adopting a vegan diet revitalized her energy levels.
With renewed vigor, SHERELLE reinvented her studio practices, drawing inspiration from iconic artists like Earth, Wind & Fire and jazz flutist Bobbi Humphrey. Under the guidance of jungle pioneer Tim Reaper, she streamlined her songwriting process, allowing her to produce music faster and more efficiently, which led to a prolific output of tracks she genuinely enjoyed.
Her debut album, With A Vengeance, marks a continuation of her artistic journey, following her 2021 double A-side release, 160 Down the A406. The album includes pieces that reflect her struggles and recovery, such as the two-song suite “XTC Suspended” and “XTC,” which encapsulate the contrast between overwhelming burnout and the warmth of revitalization.
“I hope people resonate with it, but I’m also at peace if it’s not for everyone,” she admits, expressing pride in crafting something authentic. “Every one of the 10 songs is deeply personal, and I’m thrilled to contribute something genuine into a space that can sometimes feel overly commercialized.”
SHERELLE’s openness about her experiences reflects her commitment to fostering community. Growing up in Walthamstow, east London, her working-class roots inform her desire to support diversity within the industry. In 2021, she founded BEAUTIFUL, an initiative dedicated to nurturing Black and LGBTQIA+ creators. Over the years, she has facilitated workshops aimed at clarifying pathways for aspiring artists.
As conversations about music education continue, SHERELLE stands alongside fellow British artists like Ezra Collective and Myles Smith, advocating for greater investment in young musicians, particularly those without financial means. “It’s heartbreaking. We risk losing untapped talent if we don’t allow for greater access to creative opportunities,” she stresses.
The conclusion of her tour at the Roundhouse symbolizes a significant milestone and reflects her mission to counteract swelling industry trends. “The DJ scene is lucrative, and while it’s rooted in a love for music, the drive for profit often overshadows that passion,” she remarks.
For SHERELLE, this journey signifies not only her growth as a performer and curator but also her dedication to fostering community support. “The collaborators involved in this project are all individuals who understand the importance of community,” she reflects, highlighting the solidarity that has helped guide her renewed focus and creativity.
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