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Bacha Coffee Unveils Flagship Outlet in Paris Amid Global Expansion
Bacha Coffee, the luxury café chain supported by Singaporean billionaire Ron Sim’s V3 Group, has launched its flagship outlet on the illustrious Champs Elysees in Paris, marking a significant step in its worldwide expansion efforts.
This new establishment, occupying 1,500 square meters, stands as Bacha Coffee’s largest outlet to date. The company has devoted €20 million (approximately $23 million) to this three-story café, which features seating for 100 patrons along one of the most famous shopping streets in the world.
“Europe is a cornerstone of our global expansion strategy,” stated Taha Bouqdib, the president and CEO of Bacha Coffee. “The opening of our coffee house in Paris represents a major milestone and demonstrates our commitment to offering an unrivaled coffee experience, honoring our rich heritage while embracing the future.”
Bouqdib, who is of French-Moroccan descent, was pivotal in securing the global franchise for Bacha Coffee from the Moroccan National Foundation of Museums, opening the first international outlet in 2019 at the upscale Ion shopping mall on Orchard Road in Singapore. After committing $100 million three years ago to support the chain’s global outreach, Sim expressed optimism in an interview with Forbes Asia regarding the chain generating sufficient cash flow to sustain its expansion plans.
Originally founded in 1910 in Marrakech, Bacha Coffee has since proliferated to 31 locations across 12 major cities, including Dubai, Doha, Hong Kong, Seoul, Singapore, and Taipei. According to Maranda Barnes, the company’s chief commercial officer, Bacha Coffee aims to establish 100 stores in major capitals around the globe by 2030.
With a current net worth of $1.6 billion, Sim’s business portfolio also extends into real estate, health supplements, and massage chairs through his company Osim, which he has developed over the past four decades.
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