Photo credit: www.kiplinger.com
When you visit your local Starbucks for your go-to espresso or latte, expect to see some noticeable changes in the appearance of the baristas. The coffee chain has recently updated its dress code for employees as part of a larger initiative called “Back to Starbucks,” aimed at revitalizing the café experience.
According to a statement from the company, the objective of altering the dress code is straightforward: “By updating our dress code, we can deliver a more consistent coffeehouse experience that will also bring simpler and clearer guidance to our partners, allowing them to concentrate on crafting exceptional beverages and building connections with customers.”
Starbucks 2025 dress code: What changed?
Effective May 12, the new dress code will be implemented. Baristas, who are referred to as partners within the company, will be required to wear:
- Solid black crewnecks, button-up or collared shirts
- Blue or black denim
- Any shade of khakis
Additionally, Starbucks plans to provide each barista with two company-branded t-shirts at no cost. This uniformity is intended not just for consistency but also to make the iconic green aprons more noticeable. The change aims to foster a sense of familiarity for customers as they engage with the brand.
The rebranding efforts come on the heels of a challenging sales period for Starbucks, with store sales reportedly declining by 4% in the first quarter of 2025. CEO Brian Niccol emphasized that these changes are crucial for cultivating a more inviting atmosphere, encouraging customers to relax and linger within the café space.
If you haven’t visited a Starbucks recently, you might have noticed that some familiar beverages are no longer available. In an effort to enhance customer experience, Starbucks recently discontinued 13 drinks in March, which includes:
Frappuccinos: Espresso, Caffe Vanilla, Java Chip, White Chocolate, Chai Crème, Caramel Ribbon Crunch, Double Chocolaty Chip Crème, Chocolate Cookie Crumble Crème, White Chocolate Crème, Iced Matcha Lemonade, White Hot Chocolate, Honey Almondmilk Flat White, Royal English Breakfast Latte.
The bottom line
The updates to Starbucks’ dress code signal a move towards a more uniform appearance for baristas as part of a broader objective to enhance the café experience. Alongside these changes, the removal of 13 offerings from the menu is aimed at reducing wait times for customers. Together, these initiatives are designed to create a more welcoming atmosphere that could drive an influx of patrons back to their stores.
Related content
Source
www.kiplinger.com