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Study Reveals That Communities Can Enhance the Prosocial Behavior of Their Leaders

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Study Reveals Impact of Community Behavior on Policymaking in Opioid Crisis

A recent study from the Annenberg Public Policy Center (APPC) at the University of Pennsylvania, published in the journal Social Psychological and Personality Science, indicates that the actions of community members significantly influence policymakers to advocate for “prosocial” initiatives, particularly in the context of the ongoing opioid epidemic. These policies include harm reduction strategies such as syringe service programs designed to mitigate the risks associated with injection drug use.

The research, conducted by Haesung Annie Jung, an assistant professor at Texas Tech University, and Dolores Albarracín, a PIK Professor at the University of Pennsylvania and director of the Communication Science division at APPC, employs a distinctive methodological approach to assess how positive behaviors propagate through social hierarchies between authority figures and their constituents. Albarracín emphasizes that the findings underscore the capacity of communities to foster positive changes in policy by inspiring authorities.

Albarracín noted, “This study sheds light on the complex relationship between community norms and the actions of those in power. It raises the question: Do the behaviors and attitudes of officials shape their constituents, or is there a reciprocal influence where community members affect the decisions of those in authority? While both dynamics exist, our research particularly highlights the substantial role that community actions play in shaping governmental support for policies addressing substance use challenges.”

This investigation is part of the National Institute of Drug Abuse’s Avant-Garde Award Program, which encourages groundbreaking research targeting HIV and substance use disorders. The focus of the study specifically addresses solutions to the substance use crisis affecting rural areas in Appalachia and the Midwest. The article, titled “Upward and Downward Prosocial Influence Across Levels of a Social Hierarchy: Field and Experimental Evidence about Authorities of United States Counties,” is included in the Grid for the Reduction of Vulnerability (GROV) initiative. This network involves researchers collaborating with health departments to enhance health outcomes in rural settings.

Jung, along with GROV and Albarracín, conducted two studies examining responses to the opioid crisis: a field study involving residents and authorities from 79 counties across the U.S., and an experimental study. They sought to determine whether pro-social behavior among community members could encourage authorities to adopt similar attitudes or if influence flowed from the top down.

The research also delved into potential reasons for the spread of prosocial behavior, considering factors such as perceived pressure to conform, feelings of responsibility for group well-being, self-efficacy, and optimism regarding improvements in health issues.

For the field study, invitations were sent out to authorities from 1,338 organizations associated with various sectors, including health organizations and local coalitions, to engage in efforts aimed at combating the opioid epidemic. Simultaneously, a survey was conducted with 828 local residents to gauge their observations of community cooperation and the involvement of authorities.

The findings revealed a positive correlation between the willingness of leaders to engage in community initiatives and the degree of cooperation observed within the community, indicating that the prosocial propensities of residents significantly influenced the policies embraced by their leaders.

In the experimental component, 804 participants were given scenarios about a community facing a public health crisis and were asked to role-play as either leaders or community members. Leaders were informed about prosocial or negative behaviors exhibited by community members, while members received similar information regarding their leaders. Their support for various policies aimed at aiding drug users was then assessed, along with their motivations for their stances.

The results showed that leaders were more responsive to the prosocial actions of community members than vice versa. The inclination to support initiatives aimed at alleviating the crisis seemed closely linked to a sense of optimism regarding potential advancements in addressing the issue.

Jung, the study’s lead author, remarked, “When participants envisioned themselves as community leaders observing prosocial responses among residents to a health crisis—such as efforts to support vulnerable populations—they were more inclined to pursue similar engagements.” Furthermore, she added that assuming a leadership role fostered optimism about positive outcomes, which in turn led to a greater receptivity to the prosocial behaviors displayed by community members.

More information: Haesung Jung et al, Upward and Downward Prosocial Influence Across Levels of a Social Hierarchy: Field and Experimental Evidence About Authorities of U.S. Counties, Social Psychological and Personality Science (2024). DOI: 10.1177/19485506241265429

Citation: Communities can increase the prosocial tendencies of their authorities, study finds (2024, August 1) retrieved 1 August 2024 from https://phys.org/news/2024-08-communities-prosocial-tendencies-authorities.html

Source
phys.org

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