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In the realm of fashion, recognizing the significance of materials is crucial, especially considering that the industry contributes approximately 10% of global carbon emissions, as reported by the Geneva Environment Network. As a response to this environmental challenge, numerous companies, including L.A.-based Oliver Logan, are striving to reduce their carbon footprint by utilizing recycled materials.
According to Oliver Timsit, founder of the brand, “Every item we create is fabricated from either recycled cotton, cotton harvested via the Better Cotton Initiative, or Tencel, which originates from wood pulp. Our commitment to sustainable denim extends beyond select products—it is interwoven into every facet of Oliver Logan.”
Similarly, other brands such as Mate the Label, WORN, and Lululemon, are committed to sourcing only natural and recycled materials, which include nylon, cotton, Tencel, linen, and even cardboard. Brands specializing in cashmere, like Naadam, are taking strides to lower their carbon footprints by incorporating 70% recycled cashmere in their luxurious travel collections and soft sweaters.
However, the hallmark of true sustainability lies not just in the materials used, but in the durability of the product itself.
“Ultimately, the most sustainable options are those that endure the longest,” asserts Bryan Marville, founder of the eco-friendly sock company Worn. “A brand may brag about using organic or sustainable materials, but that claim is meaningless if consumers end up needing to replace the item repeatedly.”
Beyond the product itself, the packaging also carries significant weight in the sustainability equation. With an alarming 4 to 12 million metric tons of plastic entering the oceans annually, it’s increasingly vital to purchase items crafted from and packaged in recyclable materials. Rob Koenen, the former CRO of Boxed Water, emphasizes the importance of rejecting single-use plastics, particularly those commonly encountered when traveling.
“It’s simple—just refuse. Avoid single-use plastic bottles at the airport or on flights, say no to plastic straws, disposable utensils, and razors. Make a conscious effort to refuse these items,” Koenen advises. “Instead, invest in a refillable water bottle, carry biodegradable toiletries, and recycle as much as possible.”
When selecting travel gear and luggage, opt for brands that prioritize the use of recycled or upcycled materials. For instance, Paravel suitcases are crafted entirely from upcycled plastic bottles, recycled aluminum, vegan leather, and repurposed zippers. Additionally, the popular Que water bottles utilize a unique silicone-free plastic in their compressible designs.
Understanding Sustainable Terminology
One of the most challenging aspects of eco-friendly shopping is deciphering the various terms that brands use to describe their products.
“The labels ‘sustainable’ and ‘eco-friendly’ aren’t standardized and can hold different meanings depending on the brand,” explains Natalie Linnick, founder of Green Ablutions. “Some companies may claim these labels to indicate their products were made in LEED-certified facilities, while others might focus on high recycled fiber content or emphasize organic and cruelty-free practices.”
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www.cntraveler.com