Photo credit: www.bustle.com
When it comes to selecting brand ambassadors, securing the likes of Sydney Sweeney and Emily Ratajkowski is a masterstroke for any label. Both celebrities have carved out significant niches in the fashion arena by consistently appearing at high-profile fashion events, making tabloid headlines, and setting style trends—even in their off-duty moments. Their expanding list of endorsements speaks volumes regarding their drawing power in marketing.
Kérastase has taken things a step further by featuring both stars in a collaborative campaign, showcasing the potential of their combined influence.
Sydney & Emily Unite in Style
Recently, Kérastase unveiled Gloss Absolu, a new haircare range comprising shampoo, conditioner, oil, and smoothing spray. To promote this launch, they enlisted Sweeney and Ratajkowski for a chic, bold commercial. Sweeney, known for her role in Euphoria, donned a whimsical blush gown with a sheer skirt revealing her undergarments, while Ratajkowski complemented her in a lace dress that also subtly showcased her intimates.
Just days after the commercial’s release, both attended a brand pop-up event in New York, amplifying their fashion statements by donning matching daring cream dresses and playful curls as they walked hand-in-hand.
Sydney’s Fashion-Forward Mini
Sweeney’s outfit was a standout—a minidress featuring a deep neckline and a form-fitting bodice that transitioned into a dramatically draped skirt. She completed her look with trendy skinny sunglasses and fashionable peep-toe slingbacks, a style gaining renewed popularity reminiscent of the 2010s.
Emily’s Elegant Midi
Ratajkowski opted for a midi dress that emphasized simplicity in shape while boasting a bold neckline. Although the dress fell longer than Sweeney’s, it featured a striking plunge that drew attention. She paired this look with a delicate necklace, a petite fringe bag, and transparent PVC heels, often referred to as “naked shoes.”
The collaboration of these two influential figures has sparked excitement and enthusiasm in the fashion world, proving that sometimes, unexpected partnerships yield delightful outcomes.
Source
www.bustle.com