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The Return of The Auto Experience Show in Edmonton
The Auto Experience show, which has rebranded from its previous identity as the Edmonton Motorshow, has made a comeback at the Edmonton Expo Centre after a five-year break.
Taking place over four days, the event kicked off on Thursday, providing attendees the opportunity to explore the latest innovations in the automotive sector, engage with various manufacturers, and even test-drive new vehicles.
“We are showcasing a wide range of automotive elements, including racing vehicles and tuned models, essentially anything linked to the automotive industry,” stated Eleasha Naso, the manager of The Auto Experience.
This year marks the introduction of a collaboration with the YEG Motorcycle Show, which highlights a shared passion for motor vehicles. “We’re promoting a spirit of driving, while they focus on riding. Together, we present everything that moves you at this show,” Naso explained.
The event’s return coincides with ongoing challenges facing the automotive industry, particularly as new tariffs are being introduced that could impact both manufacturers and consumers.
On April 3, the U.S. implemented a 25 percent tariff on all foreign-made vehicles entering the country.
In response, Canada has introduced a similar 25 percent tariff on vehicles manufactured in the U.S., although some exceptions are outlined in the Canada-United States-Mexico Agreement (CUSMA).
Naso noted that the rapid changes in trade policies make it difficult for the industry to keep pace. “With policies evolving so quickly, it’s been challenging for everyone to stay informed,” she remarked.
Nevertheless, dealers at the show are prepared to address inquiries and assist customers in planning their purchases. “What we know today is certain. We can share current information that helps you understand what your next purchase may entail, including potential timelines and the impact of tariffs, to the best of our ability,” she added.
The U.S. is also planning to impose a 25 percent tariff on certain automobile parts starting May 3, although the implications of this tariff remain uncertain due to the complex nature of automobile manufacturing, which often involves components sourced from multiple countries.
“Vehicles aren’t typically produced in one location. Because parts come from various countries, it complicates how these tariffs will affect overall pricing,” Naso noted.
Frank Paonessa, who is the general manager at West Edmonton Volkswagen, highlighted that conversations surrounding tariffs are becoming increasingly common among consumers. He explained, “These discussions are happening all the time. I can reassure customers that today’s car prices are stable compared to yesterday’s, but the future is unpredictable.”
Paonessa advised prospective car buyers to consider making their purchases sooner rather than later, as it is unclear how the evolving tariff situation may influence vehicle prices moving forward. “I understand it sounds cliché, but it really is an optimal time to buy. The future is uncertain,” he asserted, suggesting that those interested in used vehicles should also act quickly, as limited availability of new models may lead to a surge in used car prices.
The Auto Experience show is scheduled to run until Sunday at 6 p.m., offering a platform for automotive enthusiasts to engage and learn in an evolving industry landscape.
Source
globalnews.ca