Photo credit: www.bustle.com
Finding the right foundation shade can often feel like a daunting task. With a myriad of undertones and shades available, many consumers face the challenge of navigating through countless products to discover their ideal match. However, a new device set to debut on February 27, named BoldHue, aims to address these challenges once and for all.
BoldHue is designed to formulate customized foundation shades on demand. By leveraging advanced scanning technology that analyzes the unique pigments present in one’s skin, this innovative tool allows users to easily create a perfect match from the comfort of their own homes. The product is ambitiously branded as the “Keurig of makeup,” reflecting its user-friendly design and functionality.
This groundbreaking beauty tool was co-founded by Rachel Wilson, the CEO and a seasoned entrepreneur, alongside CTO Karin Layton, a former aerospace engineer. Their objective was to simplify the often overwhelming task of selecting foundation shades by condensing the entire process into a sleek device that resembles a portable water bottle.
For additional insights into this revolutionary product, especially considering its endorsement by Sir John, who is celebrated for his work as Beyoncé’s makeup artist, read on.
Quick Facts:
Price: $295
Best For: Customizing foundation shades from home
Where To Buy: boldhue.com
An Overview of BoldHue
This compact device, paired with a companion app, melds principles of color theory with engineering ingenuity to produce a tailored foundation. By scanning the user’s facial pigments, the device calculates the precise combination of colored pigments (including base foundation and shades of black, red, yellow, blue, and white) and dispenses the appropriate quantities into jars for the user to mix their own shade. Each application yields enough product for about a week, eliminating the need for daily use.
In addition to its convenience, users can save and name their custom shades within the app. This feature allows for easy access to previously created colors without requiring a new scan every time more foundation is needed. Moreover, the app allows for the storage of multiple shades, accommodating seasonal variations in skin tone, which can be shared among friends or family members.
Ingredients Used
Unlike traditional foundations, BoldHue is enriched with beneficial skincare ingredients. Its formulation includes glycerin, vegan squalane, and propanediol, which work together to maintain a moisturized skin barrier. Additionally, components like vitamin E, tremella mushroom, and rice bran extract, alongside sunflower extract, all contribute to protecting the skin against environmental stressors.
Operating BoldHue
Using BoldHue is straightforward and user-friendly. Inside the packaging, users will find the device, pigment capsules, and jars for mixing the foundation, along with a spatula and a Beautyblender sponge for seamless blending.
To start, users must plug in the device, open the back panel, and insert the colored pigments into their designated holders. After connecting to the accompanying app via Bluetooth, users can initiate the shade-finding process.
Once ready, the scanning wand is used by placing the glass tip on various facial areas to record colors from the forehead, chin, and neck. Users should avoid scanning areas with facial hair, acne, or hyperpigmentation to ensure an accurate match. After scanning, the app will generate a corresponding shade in less than a minute.
Following shade generation, a compartment for the jar will open, allowing users to slide it in and let the device work its magic. In just a few minutes, the jar is released with the blended pigments, and with the spatula, users can mix their personalized foundation.
The Conclusion
Shade matching has been a contentious issue within the beauty industry, but BoldHue seeks to simplify the process by providing customized foundation solutions for anyone struggling to find their ideal shade. For those who have faced challenges in this area, this innovative tool could be a worthwhile addition to their beauty routine.
Source
www.bustle.com