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In recent days, I have experienced an unanticipated boost in productivity resulting from the efforts of my newly appointed Chief Operating Officer (COO). While I should have expected this positive outcome, it still caught me off guard. In prior instances, I had often opted for cost-effective labor, utilizing freelancers for various tasks such as video editing, content creation, and graphic design.
As small business owners, many of us turn to freelancers to manage the myriad of demands that come with daily operations. While this practice is beneficial, it is essential to recognize a significant pitfall that can impede our progress.
Freelancers or “virtual assistants” can fulfill certain needs, but there comes a point when their role becomes limited. You may find yourself weary of addressing their queries, rectifying mistakes, and brainstorming ideas alone, rendering you more of a traffic cop than an effective leader. To drive true growth, you must shift your focus to working on your business rather than being engulfed in its daily minutiae.
Through discussions in my mastermind group, I came to understand the importance of elevating my strategy and investing in more skilled professionals.
Hiring a virtual assistant in the Philippines at rates of $7 to $10 per hour can be advantageous for them, yet this typically results in a mere task-oriented approach. To seek more substantive support, I decided to increase my budget significantly and search for a COO who could provide not just skills, but also critical thinking capabilities. Although I continued to look within the Philippines, the potential candidates possessed a more extensive background in business and advanced skill sets.
My aim was clear: I needed someone who could assist in the growth of my business rather than simply performing tasks. This led me to search for a “thought partner” or “integrator,” a concept highlighted in Gino Wickman’s influential book, *Traction: Get a Grip on Your Business*.
Almost immediately, I noticed a transformation. The tasks I delegated were completed with a level of diligence and thoroughness that I had not previously experienced.
Key Tips for Hiring the Right Freelancer or Virtual Assistant
If you are looking to hire effectively, consider the following strategies:
1. Craft a Detailed Job Description
To begin your search, it is crucial to develop a detailed job description. Clearly outline the responsibilities, necessary skills, and desired outcomes. This approach will draw in more qualified candidates and create a solid foundation for a successful partnership.
2. Define Clear Success Metrics
Establish how you will assess your hire’s performance with clear, measurable goals. This could involve deadlines, quality benchmarks, or specific key performance indicators (KPIs). Having set metrics ensures both you and your freelancer remain aligned.
3. Understand Your Work Style and Find a Match
Recognize your personal working style. Do you prefer close collaboration or a more autonomous approach? Knowing your own preferences will help you find freelancers who align well with your business practices.
4. Think Long-Term
While addressing immediate needs is important, also consider your future goals. Search for freelancers who are capable of adapting and growing with your business as it develops over time.
5. Avoid the “Jack of All Trades” Trap
It may be tempting to find a candidate who can do everything, but such searches can lead to disappointment. Focus instead on specialists who excel in specific areas critical to your needs.
6. Assess Skill Requirements
Consider whether the position necessitates advanced expertise or if it comprises tasks that can be learned over time. This assessment will guide you in determining the experience level required and the potential training needed.
7. Prioritize Attitude and Character
Technical skills are undoubtedly important, but a positive attitude and strong character often hold greater significance. Look for freelancers who are dependable, communicative, and resonate with your company’s values, as these qualities are essential for long-term collaboration.
8. Test the Waters
Consider engaging multiple freelancers for a brief project or trial period. This helps you observe their capabilities in real-world situations before making a long-term commitment.
9. Be Open to Input
Freelancers frequently bring diverse insights from their experiences with various clients. Be receptive to their recommendations and ideas, as they could offer innovative solutions you may not have considered.
10. Maintain Regular Communication
Relying solely on emails can hinder effective communication. Schedule routine video calls or meetings to discuss progress, tackle challenges, and nurture a strong working relationship. These interactions, even virtually, can greatly enhance collaboration and results.
Ultimately, the objective extends beyond merely filling a vacancy; it’s about finding partners who will positively influence the growth and success of your business.
Source
www.entrepreneur.com