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Roku Streaming Stick 4K Sees Significant Discount This Holiday Season

If your television has been lagging while streaming from its built-in apps, there’s a notable offer you might find appealing: The Roku Streaming Stick 4K is currently available for just $29. While this price point has been seen throughout the holiday season, it matches the largest discount recorded this year, although it previously dropped to a lower price of $25 at the end of 2023. Generally, Roku lists the device at $50; however, in recent months, it has often been found for around $34 at various third-party retailers, such as Amazon.

The $29 price tag is available at multiple retailers, including Amazon, Walmart, Best Buy, and Roku’s official website. For those looking to acquire it as a gift this holiday season, be prepared for some logistical challenges: most listings indicate that shipping will not occur until after Christmas, making in-store pickup at locations such as Walmart or Best Buy a more viable option.

This price represents the best deal observed for Roku’s 4K streaming device this year.

Highlighted at $29 on Amazon, the Streaming Stick 4K is featured in our recommendations for top streaming devices. Although it may not deliver the same speed and fluidity as high-end set-top boxes like the Apple TV 4K, it remains efficient at loading apps and navigating menus. Its compact design allows it to be directly plugged into your TV’s HDMI port. The device is compatible with a majority of major HDR formats and streaming services, with the exception of Twitch, and it can receive content via Apple’s AirPlay 2 from your iPhone. While it lacks the ability to decode Dolby Atmos audio natively, it can pass the audio through to a compatible sound system from apps that support this feature.

Much like other Roku devices, the Streaming Stick 4K is easy to operate, featuring a home screen that organizes apps in a simple grid format. Though Google’s TV Streamer is likelier to recommend shows based on your viewing habits, those who prefer a straightforward interface may find Roku’s layout more appealing. Additionally, Roku’s interface provides access to a wide array of free content, and we found that searching for specific titles works effectively, even if it doesn’t match the depth of Google’s OS.

Roku’s mobile application is also a notable feature, allowing users to control their device remotely and listen privately using headphones. Although ads are integrated into the interface, Roku tends to adopt a less aggressive approach in their placement compared to competitors like Amazon’s Fire TV.

Several other Roku devices remain available at their reduced Black Friday prices, such as the Roku Express 4K+—which does not feature Dolby Vision HDR—priced at $24, and the Roku Ultra, available for $79, which supports full Atmos, has a bulkier design, and comes with a more sophisticated remote. For those looking to explore Roku City, the Streaming Stick 4K represents the best value on the market.

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