Photo credit: www.theverge.com
The conventional approach to launching a new automotive brand typically involves creating a high-end, luxurious vehicle that appeals to wealth and exclusivity. Often branded as a Founder’s Edition or named after a precious metal, these vehicles aim to attract a clientele willing to pay a premium. However, Slate Auto is taking a markedly different approach. This relatively new company, which debuted three years ago, has announced its first model: an affordable pickup truck priced under $20,000, devoid of features like a stereo and paint, and with minimal optional extras. This unconventional offering defies automotive norms, yet initial responses suggest it could meet a market need.
In a recent episode of The Vergecast, Tim Stevens, a freelance journalist specializing in technology and automobiles, shared insights about the Slate Truck. He discussed the company’s unique manufacturing process, which emphasizes customization, and examined whether Slate’s ambitious goals are feasible. The truck is expected to hit the market sometime next year, and there are reasons to feel hopeful about this timeline.
Later in the episode, Casey Johnston, the creator of the She’s a Beast newsletter, also joined the conversation. She recently reflected on her relationship with technology, embarking on a journey to reassess her screen time usage. Johnston has been exploring ways to manage her smartphone engagement, trying to find a balance between social media interaction and offline activities. She shares practical tips on making devices less alluring and fostering a more screen-free lifestyle.
To wrap up, the team addressed a question from a listener on the Vergecast Hotline regarding Windows’ answer to the MacBook Air. While the market for thin laptops used to have clear winners, navigating it has become increasingly complex. However, the hosts provided their take on potential solutions that aim to compete effectively in this space.
For additional details about the topics covered in this episode, here are some insightful links:
Source
www.theverge.com