The Top 10 Asian Markets for Maximizing Short-Term Rental Returns

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Short-term rental opportunities in Hakuba, Japan, are proving to be highly profitable, with an average yearly revenue exceeding $60,000, as highlighted by the latest insights from AirDNA.

Entering the short-term rental market can yield considerable financial rewards when approached strategically. One critical factor for success is selecting the right location for property investment, which heavily influences potential earnings.

AirDNA’s recent analysis sheds light on the most lucrative short-term rental markets within Asia, focusing on the ten largest countries in the region, which include Japan, Thailand, the United Arab Emirates, India, Indonesia, South Korea, the Philippines, Malaysia, Vietnam, and Saudi Arabia. The data only considers markets that host a minimum of 20,000 short-term rental properties.

Below is a list of ten Asian markets recognized for their high returns on vacation rentals, organized by average annual income:

1. Hakuba, Japan

Nestled in the Japanese Alps, Hakuba is a major destination for winter sports enthusiasts. Known for its ski facilities and scenic mountain backdrop, Hakuba gained international attention during the 1998 Nagano Winter Olympics and continues to attract visitors seeking recreation and relaxation.

2. Onna, Japan

Located on Okinawa’s coast, Onna features luxurious resorts, pristine beaches, and vibrant coral reefs, making it a sought-after location for travelers looking for sun-soaked getaways.

3. Kyoto, Japan

As one of Japan’s most treasured historic cities, Kyoto served as the country’s capital for more than 1,000 years until the 19th century. The city, famous for its stunning temples, palaces, and cultural heritage, attracts millions of tourists each year.

4. Ko Samui, Thailand

Average annual revenue: $43,465

Average daily rate: $311.44

Approximate annual occupancy: 58.9%

Known as a top tourist haven, Ko Samui boasts beautiful beaches, excellent resorts, and cultural landmarks that draw visitors from around the globe.

5. Tokyo, Japan

As the bustling capital of Japan and the most populous city worldwide with over 37 million residents as of 2025, Tokyo is a global attraction renowned for its rich blend of modern and traditional experiences, including temples, shopping, and gourmet cuisine.

6. Hakata-ku, Japan

Hakata-ku is a vibrant ward in Fukuoka, renowned for its major cultural festivities, like the famed Hakata Dontaku Festival, and culinary offerings, particularly the region’s celebrated ramen dishes.

7. Chuo-ku, Japan

8. Phuket, Thailand

Phuket, Thailand’s largest island, is celebrated for its beautiful beaches, luxurious spas, and vibrant entertainment options, making it a hotspot for tourists.

9. Dubai, UAE

Dubai has emerged as a leading global destination, known for its extravagant architecture, including the iconic Burj Khalifa, luxury shopping, and an active nightlife scene.

10. Assagao, India

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