Photo credit: www.bustle.com
Despite being the shortest month of the year, February has showcased some remarkable developments in the beauty industry. Various renowned brands have unveiled products set to become must-haves, providing consumers with plenty of reasons for excitement during the chilly winter season.
This month saw a plethora of exciting launches across all categories, including skin and body care, fragrance, hair, and makeup. Here’s a glimpse at what’s new: to combat the effects of the cold, esthetician Sofie Pavitt introduced a luxurious face cream designed for acne-prone individuals, while Philosophy released an innovative hand cream that promises all-day hydration.
In hair care, Oribe presented a scalp treatment that claims to enhance hair density over time, catering especially to those experiencing thinning hair. Moreover, a new hair dryer has been spotlighted by a beauty editor at Bustle, claiming it to be superior to even well-known models from Dyson.
Those interested in new fragrances can check out Kylie Cosmetics’ Cosmic 2.0, a scent inspired by otherworldly themes, alongside U Beauty’s notable entry into the fragrance market.
Below is a compilation of some of the most exciting beauty product launches for February 2025 as curated by Bustle’s beauty team.
1. The Luxe Face Cream
“As someone with extremely acne-prone skin, my struggles with thicker creams have been real. Upon learning that Sofie Pavitt, an expert in acne management, was releasing a rich moisturizer, I felt immense relief. This cream is exceptionally hydrating yet non-comedogenic, allowing my dry skin to fully benefit without the typical breakouts. It truly feels like a game-changer.” — Rachel Lapidos, senior beauty & lifestyle editor
2. The Sweet Fragrance
“Kylie’s Cosmic 2.0 fragrance ventures deeper into the gourmand territory compared to its predecessor. With a refreshing blend of pear, pink pepper, vanilla orchid, and a rich base of sandalwood and amber, it balances warmth and sweetness perfectly. If you’re in search of a fresh addition to your fragrance lineup, this one comes highly recommended.” — RL
3. The Hand-Nourishing Essential
“Philosophy has introduced a hand cream that actually keeps skin hydrated post-wash, thanks to its combination of hyaluronic acid and vitamin C. Collaboratively developed with nurses who frequently wash their hands, this product brings potential relief and nourishment to dry skin.” — RL
4. The Smoothing Eye Patches
“Eye patches have never been a staple for me until I tried these, specifically designed to target fine lines. They stay in place and have noticeably improved my skin thanks to their unique blend of retinol and bakuchiol for smoothing and hibiscus petals for hydration. I’m impressed.” — RL
5. The Densifying Hair Treatment
“Oribe’s latest advancement in its Serene Scalp line centers on boosting hair density. The Treatment Spray is convenient and effective—just a few sprays on damp hair enhance nourishment and promote a fuller, thicker look.” — RL
6. The Brightening Essence
“Saffron is celebrated for its brightening properties, and in this new essence from Ranavat, it shines. The formulation combines hyaluronic acid and an Ayurvedic complex, instantly giving my skin a more vibrant, plump appearance.” — RL
7. The Fruity Perfume
“U Beauty’s fragrance debut captivated me with its distinctive scent created by experts. Featuring a blend of fruity, floral, and earthy notes, it stands out with lychee at its heart, leaving a refreshing, sweet aroma that lasts throughout the day.” — RL
8. The Clinical-Grade Serum
“This serum merges skincare science with luxury, offering a preventative solution inspired by common in-office treatments. It’s become an essential part of my routine.” — Samantha Nik, associate director of talent & brand
9. The Best Hair Dryer
“This new hair dryer has blown me away—it’s more efficient and stylish than my former Dyson, all at a quarter of the price. Its performance is exceptional.” — SN
10. The Mascara For All
“Tilt’s Lashcape Lengthening Mascara not only gives beautiful, clump-free lashes that last all day but is also certified for its ease of use. It’s suitable for everyone, including those with arthritis—truly an inclusive product.” — Jordan Murray, associate beauty editor
11. The Body Butter
“I’ve always adored body care, and Saltair’s new Multi-Lipid Body Butter remains non-greasy while delivering deep hydration. The scent, particularly Pink Beach, is incredibly enjoyable as well.” — JM
12. The Pout Treatment
“Many lip balms tend to focus on shine rather than moisture, but eos’ Cashmere Lip Butter prioritizes hydration to keep my lips soft and smooth.” — JM
13. The Lip Mask
“I was pleasantly surprised by Loops’ new lip sheet mask, which exceeded my expectations for hydration and softness after just ten minutes of wear.” — JM
14. The Cloud Skin MVP
“Kosas’ Cloud Set Powder delivers an impressive soft focus finish that effectively blurs imperfections and sets makeup with a dreamy haze.” — JM
15. The Buildable Blush
“I typically prefer cream blushes, but the satin finish from YSL’s Make Me Blush is sublime. The buildable formula allows you to create the intensity you desire.” — JM
16. The Moisturizing Body Wash
“I love a body wash that can effectively cleanse while maintaining moisture. Native’s newest formula, enriched with shea butter, has become a new favorite of mine.” — Daisy Maldonado, beauty writer
17. The Ultimate Sheet Mask
“Augustinus Bader’s latest offering feels like a luxurious facial treatment, providing hydration and softness in a mere 20 minutes, with an innovative two-piece design for comfort.” — DM
18. The Gourmand Hair Mist
“The resurgence of hair mists has delighted me. This one, featuring a warm vanilla scent, has become my go-to for a quick refresh on the go.” — DM
Source
www.bustle.com