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Makeup trends that gain traction on platforms like BeautyTok often fade quickly, but one look that’s proven to be enduring is the glamorous aesthetic of ’90s supermodels. Although this style isn’t new, it has experienced a significant resurgence that has dominated beauty trends for several years, particularly since the early 2020s.
The timeless appeal of the ’90s look comes from its flattering use of contouring and a classic color palette. Celebrity makeup artist Ash K Holm, known for working with notable celebrities such as Kim Kardashian, Khloe Kardashian, Megan Fox, and Lindsay Lohan, states, “It’s a guaranteed way to look and feel like the bombshell you are.”
This nostalgic makeup style typically features soft, sculpted skin along with contoured eyes and lips, all accentuated by matte textures. Holm remarks, “That era of fashion and makeup was incredibly ahead of its time.”
Despite its vintage roots, the ’90s makeup aesthetic has seen modern updates. According to Holm, when she adapts these classic looks, she focuses on retaining the original spirit while incorporating contemporary elements. The rise of the ‘clean girl’ makeup trend has introduced subtler nods to the ’90s, integrating features such as contoured lips paired with lighter eye makeup for balance.
For those looking to re-create this updated look, Holm provides a step-by-step guide.
Build Your Base
The ’90s makeup trend favors a soft matte finish rather than the dewy looks popular today. Holm suggests starting with minimal skincare, using products like the Rhode Barrier Cream for hydration without excess weight, which sets a perfect foundation.
Next, choose a foundation for coverage. “I alternate between the Haus Labs Foundation for a natural finish and the Kylie Cosmetics Skin Tint for long-lasting wear,” Holm suggests. “Applying the skin tint with a dense brush allows for a quick, buildable application.”
Do Some Sculpting
For face sculpting, Holm recommends the Danessa Myricks Balm Contour. Start at the hairline, blending inward to soften both the forehead and jawline. For cheek contouring, hold the brush horizontally at the top of the ear to achieve a lifted effect. Blend the contour into the eye crease and slightly overline the lips for added definition.
To set the contour, Holm advises using a pressed powder. “I prefer the Huda Beauty Pressed Powder applied with a triangular powder puff for a soft matte finish, focusing on the T-zone while leaving the sides of the face with a slight glow.”
To enhance the contour further, she suggests a dense angled brush with products like the Relevant Pressed Powder in a bronzing shade, which provides a durable matte finish.
Swipe On A Smoky Eye
For the ’90s supermodel aesthetic, a soft, sultry eye is essential. Holm recommends using a detailed eyeshadow brush for fine crease cutting, lining, and defining the eyes with a smoky effect.
Define Your Pout
The final touch involves creating defined lips with a contoured look. Holm highlights that “SKKN by Kim offers beautiful contour shades for various skin tones, and their new Silk Matte Lipsticks are ideal for crafting standout lip looks.” With these steps, you can effortlessly emulate a look reminiscent of supermodels like Cindy Crawford.
Source
www.bustle.com