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The Rise of Modern Speakeasies: A Trend in Exclusive Cocktails and Private Experiences

Nestled within Butcher & Still, an elegant steakhouse located at the Four Seasons Hotel Abu Dhabi at Al Maryah Island, is a hidden elevator that transports guests to the Hideaway, a clandestine venue located two levels beneath the main dining area. Within this space, patrons enjoy Prohibition-style cocktails amidst a backdrop of cabinets displaying era-inspired items such as opulent fur coats and vintage jewelry. Access to this exclusive area relies entirely on staff assistance, as it is reserved for private gatherings only.

The Hideaway exemplifies a growing trend in the hospitality industry where luxurious hotels are creating their own secretive cocktail bars akin to the historic speakeasies of the 1920s. Contemporary travelers are increasingly seeking out these hidden gems, moving away from the emphasis on Instagram-worthy spots and instead focusing on unique experiences. Travel advisor Tania Swasbrook, cofounder of the agency Vgari, notes that “people now desire to explore places that are off the beaten path.”

Some of these clandestine venues have gained notoriety, such as London’s Spy Bar, a once-secret alcove in the basement of the Raffles London at the OWO. While it initially drew a select crowd, it is now widely recognized, including on search engines and the hotel’s website. Another example is Charles H., located beneath the Four Seasons Hotel Seoul, which earned a spot on the esteemed 2021 World’s 50 Best Bars list.

Despite increased visibility, many secretive bars persist in obscurity. Insights from discerning concierges, butlers, and eclectic travel advisors often yield the most coveted recommendations. “The gems that remain hidden truly represent the original concept of the speakeasy,” affirms Swasbrook.

For instance, Minos Sound Room, a trendy speakeasy within the newly established Hotel Volga in Mexico City, features performances by top DJs and offers a vibrant nightlife experience. Likewise, the Blue Cigar Writer’s Lounge at Raffles Doha, has a hidden parlor that accommodates just two guests and is accessed through a specific bookshelf.

At Malliouhana, a luxurious resort in Anguilla, select guests may receive a puzzle box revealing a personalized invitation to the resort’s refurbished wine cellar, now offering exclusive tastings. “The surprise and spontaneity of the invitation contribute to the charm,” explains Beth Flowers, an advisor with Brownell Travel.

Various hidden spots such as the Unprecedented at Botanic Sanctuary Antwerp, a historic hotel situated in a 13th-century monastic complex, further highlight this trend. Characterized by dimly lit cellars, this rare-whiskey club operates discreetly, often engaging members for tastings under a strict no-phones and no-photography policy. Sandrine Versavel, the hotel’s director of sales and marketing, indicates, “We don’t actively promote it, and there’s no signage.” This approach underscores the idea that some experiences are more special when shared quietly.

This article is adapted from a feature that originally appeared in Travel + Leisure’s May 2025 issue under the title “Spirit of Secrecy.”

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