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Irish Startup Revolutionizes Market Research with AI

In the rapidly evolving landscape of consumer research, Bounce Insights is emerging as a key player. This Irish startup claims its innovative software can pinpoint customer locations, identify purchasing intentions, and even highlight preferred packaging designs—all driven by artificial intelligence.

Founded by a dynamic team including Charlie Butler, Rónán Dowling-Cullen, Joshua Stafford, and Brandon Dooley, Bounce Insights is dedicated to reshaping how brands understand consumer behavior. Among its clients are notable companies such as Coca-Cola, Unilever, and Tesco, which rely on Bounce’s insights to refine their product development and marketing strategies.

While market research itself is not a novel concept, what sets Bounce apart is the unparalleled speed at which it can collect and interpret data. The company claims its software is capable of delivering insights up to seven times faster than conventional survey methods. “That’s the way research has to go if it’s going to have any chance of competing at the highest decision levels,” Butler stated, emphasizing the need for agility in market analysis.

With a notable achievement of raising $6.5 million in funding from various investors, including ACT Venture Capital, Bounce Insights is setting its sights on expanding into the U.S. market. This strategic move aims to broaden its reach and impact within one of the world’s largest consumer markets.

As the fields of technology and consumer behavior continue to intersect, startups like Bounce Insights highlight the significant potential of AI-powered innovations in market research, poised to challenge traditional methodologies and empower brands with faster, more accurate consumer insights.

Source
www.forbes.com