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Travis Scott Unveils New Single “4×4” in Surreal Video
Travis Scott has made headlines with the debut of his latest track “4×4” during the College Football Playoff National Championship. The exciting performance took place on a grand scale, captivating audience members as he rapped atop the iconic Mercedes Benz Stadium in Atlanta.
The accompanying music video, directed by Gabriel Moses, presents a surreal journey through various personas and scenarios. The visuals depict Scott transitioning swiftly from an authoritative figure to a professional wrestler and even to a fugitive, all packed into a highly dynamic experience.
Opening with a parody of the familiar Columbia Pictures logo — reimagined with Scott’s Cactus brand — the video begins with a humorous twist as a version of the “Torch Lady” provocatively gestures at the audience. Following this, viewers see Scott traveling in a luxurious vehicle, heavily surrounded by security, which sets the tone for a narrative rich in contrasts and bold imagery.
The video’s aesthetic alternates between color and black-and-white, showcasing Scott’s evolution from a charismatic band leader to a muscular wrestler, leaping into the ring to confront two formidable opponents. In his verses, he delivers sharp lines, including “Gotta be tens at least, 1 v. 3 these hoes/And they love takin’ us up, they scrape it right out of the bowl,” emphasizing his confidence and resilient spirit.
As the video nears its conclusion, Scott finds himself in an exhilarating car chase, expertly navigating a freeway while being pursued by police vehicles and a helicopter. This thrilling sequence culminates in a whimsical moment where a monkey appears to absorb the auditory experience of the song, suggesting an imaginative twist that implies the entire visual narrative might be a figment of the animal’s fantasies.
“4×4” marks Scott’s first release of 2024, following the successful re-release of his acclaimed mixtape Days Before Rodeo, which enjoyed a resurgence in popularity a decade after its initial launch. With this latest single, Scott continues to solidify his influence in the music industry, blending vivid storytelling with powerful performances.
Source
www.rollingstone.com