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Twitch is intensifying its efforts to address the issue of ad blockers among its viewers by introducing new prompts encouraging users to consider its subscription service, Twitch Turbo.
In a move reminiscent of YouTube’s strategies, Twitch is attempting to persuade users to abandon ad blockers, but many viewers are voicing their reluctance to comply with the platform’s demands.
Reports indicate that as of January 13, 2025, users have started encountering new notifications when they access Twitch broadcasts.
Currently, there are two variations of these prompts appearing, each one requesting users either to disable their ad blockers or to subscribe to Twitch Turbo for an uninterrupted viewing experience.
Twitch takes aim at ad blockers with new prompts urging users to get Turbo
Users have been sharing screenshots of these popups on social media platforms, such as X, highlighting instances where Twitch expressed its disapproval of ad blockers being used.
In one such example, a viewer watching Asmongold’s stream received a message urging them to disable their ad blocker to support the streamer. Another example encouraged viewers to consider subscribing to Twitch Turbo for an ad-free experience while still supporting streamers.
As per the current details, Twitch Turbo is priced at $11.99 USD monthly, which is slightly cheaper than YouTube Premium, currently at $13.99, and allows viewers to enjoy content without ads.
“Twitch, you better not start this… the ad blocker doesn’t even work on Twitch anymore,” one user expressed on social media.
— kai (@melmedardas) January 13, 2025
The reaction from the online community has been overwhelmingly negative, with many users criticizing Twitch for what they see as an unnecessary push, especially given the platform’s existing measures to detect ad blockers.
One commenter pointed out that Twitch has already implemented ads that are resistant to ad blockers, raising questions about the necessity of further actions. “What else do they want?” they questioned.
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Another user commented critically about the ineffectiveness of the ads on the platform, stating that Twitch’s ad experiences are particularly frustrating and expressed their intention to keep their ad blocker active.
“Twitch has the most annoying ads ever, there’s no way I’m turning off my ad block,” they remarked.
— Wolf (@WolfRaidou) January 13, 2025
This backlash highlights a wider trend, as numerous digital platforms have attempted to combat ad blockers in recent years. YouTube, for instance, has been long engaged in a battle against these technologies and has even introduced new features that specifically target ad blocking tools.
Source
www.dexerto.com