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In recent years, cultural icons like Sofia Richie and popular television shows such as Succession have driven a fascination with the quiet luxury aesthetic. This movement emphasizes subtlety and sophistication, prioritizing minimalist, high-end items over conspicuous luxury. Vibrant or loud styles have fallen out of favor, often labeled as tacky.
However, the fashion landscape is shifting once more, returning to a celebration of individuality and nostalgia. A new trend has emerged, termed “cutecore,” which embraces a playful and youthful spirit.
Understanding Cutecore
Cutecore reflects a broader cultural movement that encourages adults to reconnect with their childhoods. This trend encompasses a revival of traditionally feminine hobbies and interests, particularly among younger adults in their twenties. By reaching back to the joyful experiences of youth, cutecore brings a whimsical touch to modern aesthetics.
At its heart, cutecore signifies a fondness for toys and childhood treasures, heavily influenced by Japan’s kawaii culture. As noted by Pinterest’s analysis, this movement is also referred to as “Dolled Up.” In the realm of fashion, cutecore marks the latest chapter in the ongoing trend of adding playful accessories, particularly plush toys, to everyday attire.
Nostalgic Characters and Plush Additions
Bag charms, while not a recent invention, are experiencing a strong resurgence. Jane Birkin was famously associated with this style in the 1980s, yet it wasn’t until 2024 that bag charms made a significant return to fashion visibility—first seen on street style icons and subsequently gracing major runway shows. Celebrities like Kim Kardashian have been spotted showcasing their bags adorned with an array of whimsical trinkets.
The shift in decorative preferences has transitioned from metallic and resin embellishments to a focus on plush toys. Popular plushie characters like Labubu, originating from Kasing Lung’s 2015 book series, have amassed substantial followings since their acquisition by Chinese toy giant Pop Mart in 2019.
Other well-loved plush characters are making a comeback as well. Miffy, a beloved bunny introduced seven decades ago, is again capturing public interest, as are the cuddly Monchhichi dolls. Notably, designer Sandy Liang recently released a capsule collection of these nostalgic monkeys, outfitted in her designs.
Another plush brand, Jellycat, has been enjoying renewed popularity, especially after going viral on platforms like TikTok.
Celebrity Endorsements of the Plushie Trend
The plushie trend is not just a grassroots phenomenon; it has gained traction among many prominent figures in the entertainment industry. Stylish celebrities are integrating plush charms into their high-fashion looks, creating an eye-catching juxtaposition. For instance, Dua Lipa has been seen attaching Labubu plushies to her luxurious Hermès Birkin bags.
Blackpink’s Lalisa Manobal is an enthusiastic supporter of Labubu and frequently flaunts her extensive collection of these collectible dolls, as she discussed in a recent interview with Vanity Fair.
Other notable celebrities endorsing the plushie charm trend include Elsa Hosk, Rihanna, Ayo Edebiri, and BTS’ J-Hope, further solidifying the trend’s popularity.
Runway Reinterpretations
Fashion designers are also embracing this whimsical motif in their collections. Coach showcased a bold display at its Fall/Winter 2025 runway show, featuring bags adorned with an array of teddy bear charms—some extending well beyond the bags themselves.
Miu Miu introduced its own line of crocheted bear charms, albeit at a considerable cost of $875, reflecting the luxury associated with this playful trend.
Embracing the Plushie Movement
This charming trend is accessible to all. Even if the plushie is not a well-known character, adding any playful toy to one’s bag can fit seamlessly into this rising aesthetic. To find in-demand plushies like Labubu, visiting a Pop Mart store or browsing online is advisable, as these items are prone to quick sell-outs. They also offer Blind Boxes, adding an element of surprise to the purchase experience.
Source
www.bustle.com