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Unusual Client Acquisition: Josh Greene’s Most Unexpected Spot and Other Networking Strategies

Photo credit: www.architecturaldigest.com

Earlier this month, renowned designer Josh Greene, part of the AD100, hosted a gathering in his elegantly designed Upper East Side apartment to unveil Chromia, an exciting new collection of fabrics created for Kufri. The event featured sake and dumplings, providing an opportunity for Greene to connect with industry editors and peers. The very next morning, he was scheduled to travel to Los Angeles to photograph his forthcoming furniture collection with Lawson-Fenning, set to launch next month. This collection includes a luxurious upholstered bed, which adds a layer of irony for a designer often too busy to enjoy much rest.

Mel Studach: What guidance would you offer to aspiring designers?

Josh Greene: My recommendation is to gain experience at reputable design firms. I approached my career with purpose, opting for firms that would enhance my skills. Lacking formal education in design, working alongside top industry professionals was my education. Gaining hands-on experience is crucial, as real-world projects take time to develop fully. My tenure at Ralph Lauren, where I worked for six years, exemplifies this. I understand the urge to switch jobs frequently, but commitment for several years is essential in our field to grasp the complete trajectory of a project, from initial client meetings to installation and maintenance.

AD100 interior designer Josh Greene

Photo: Tim Lenz

That makes sense. Is it possible to stay in a role too long, potentially hindering your growth?

If you recognize that a work environment isn’t suitable for you, it’s usually clear when it’s time to move on. You can always explain such experiences on your resume in a professional manner during interviews. The right opportunity often arises, and you’ll know when it’s time to pursue it.

You transitioned from a career in editorial work to design at Ralph Lauren. Have you ever felt regret for not pursuing a formal design education?

The technology we utilize, such as Rhino, Revit, and SketchUp, didn’t even exist when I would have gone to design school. I learned CAD skills through direct experience, and nowadays, an understanding of industry technology is paramount. At this stage in my career, I wouldn’t hire someone for my team who hasn’t had formal design training, as our projects demand a high level of technical execution.

Inside the Josh Greene Design studio, Greene has revitalized the space’s classic architecture with modern cabinetry and furniture sourced from Maison Gerard.

Photo: Weston Wells

Source
www.architecturaldigest.com

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