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Discounted Tickets for Veterans to See Warfare
The new film Warfare, which depicts a U.S. Navy SEAL platoon on a challenging surveillance mission during the 2006 Iraq War, is now available for veterans to view at a reduced ticket price. Notable for its commitment to authenticity in its portrayal of armed conflict, the film is co-directed by Alex Garland, known for Civil War, alongside first-time director and veteran Ray Mendoza, whose own military background heavily influenced the narrative.
This weekend marks the start of a special initiative where major theater chains AMC, Regal, and Cinemark will provide discounted tickets to Warfare for military veterans. According to recent reports from Variety, these chains, among the largest in the world, will honor this discount for any customer who presents a military ID. Set to premier on April 11, 2025, the film is a tribute to Mendoza’s close friend and squad mate, Elliott Miller, who endured significant injuries during the events depicted.
Box Office Performance and Critical Response
Warfare has received enthusiastic reviews from critics, achieving a 94% rating on Rotten Tomatoes, along with an A- CinemaScore—one of the highest ever recorded for A24. According to Variety, approximately 70% of audience members during its opening weekend were veterans or had military ties, including their families. Although the film ranked fourth at the box office, it generated $8 million against a production budget of $20 million, indicating a potential for recovery through growing positive word of mouth.
The choice to offer discounted tickets to military personnel aligns with Warfare’s marketing strategy, which sought to engage those who have served in the armed forces. The film’s inaugural public screening took place on March 12, 2025, at American Legion Post 43 in Los Angeles, targeting a veteran audience, and was followed by additional special screenings across the country that featured appearances by cast members.
By pricing tickets affordably for this key demographic, theaters are making a strategic move to increase attendance amid concerns around rising ticket prices and economic uncertainty. Positive endorsements from veterans may entice broader audiences to see Warfare, enabling the film to gain traction, although it may not reach the monumental box office heights of classics like Saving Private Ryan. This initiative not only honors military service but also aims to boost theater attendance and promote a diverse range of cinematic projects.
Source:
Release Date: April 11, 2025
Runtime: 96 minutes
Producers: Allon Reich, Andrew Macdonald, Matthew Penry-Davey
Source
movieweb.com