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Warren Zeiders is set to hit the road this spring for the ‘Relapse’ tour, promoting his latest double album, Relapse, Lies, & Betrayal.
The country music sensation Warren Zeiders approaches touring with the mindset of an elite athlete, dedicated to maximizing every minute on the road. Inspired by the work ethics of sports legends like Tom Brady and Kobe Bryant, Zeiders immerses himself in motivational content, including podcasts from former Navy SEAL David Goggins, which help fuel his ambition.
Rising to fame through the modern channels of social media, particularly through uncensored songs shared on TikTok during the pandemic, Zeiders has become a prominent figure in the Nashville music scene. Now signed with Warner Records, his performances have ranged from major events like the Houston Rodeo to touring alongside notable artists such as Jelly Roll. His single “Pretty Little Poison” has also emerged as one of the most-played tracks on country radio in 2024, showcasing his growing impact in the industry.
This year, Zeiders embarks on a tour to promote Relapse, Lies, & Betrayal, a comprehensive deluxe edition of his 2024 album Relapse. This extensive concert series will see him travel across the country, performing in various venues, from large arenas to intimate concert halls.
Beyond the stage, Zeiders mirrors the commitment of sports heroes by diligently managing his day. “At the end of the day, man, nobody in my world can want it more than me,” Zeiders asserts. He believes that a strong personal drive is crucial for career advancement. “The day that happens is the day that I don’t see my career going forward.” His hands-on approach is evident in every facet of his career, as he is consistently involved in the creative process.
After performances, rather than celebrating with typical nightlife, he prefers to relax by consuming media on streaming platforms. Together with his content director, he analyzes movies and shows for inspiration related to his music videos and tour concepts, with favorites including Dune: Part Two and the critically acclaimed series Ozark.
Each day begins with a focus on health, starting with a protein-rich breakfast that fuels his busy schedule. His morning routine typically includes an array of wholesome foods and a strong cup of coffee. Following breakfast, Zeiders collaborates with his content director to create captivating social media material, capturing the essence of his shows.
From soundchecks to VIP interactions, Zeiders is deeply involved in managing his brand. “I was raised in a household of [working] for what you want,” he reflects, emphasizing the importance of putting in hard work for success. He acknowledges that while this level of dedication demands significant effort, it fosters a genuine connection with his audience as everything they see and hear is authentically produced by him.
This relentless dedication is evident in his touring logistics as well. Last year, he managed a headlining tour with two buses and trailers for gear; this year, he has expanded to three buses and two semi-trucks, demonstrating his growing stature in the music industry.
Zeiders’ commitment and work ethic have also caught the attention of industry leaders. Aaron Bay-Schuck, co-chairman and CEO of Warner Records, recently described Zeiders as “incredibly inspiring and impressive.” He noted, “Warren is a natural-born songwriter and storyteller, who understood very quickly what this life entailed.” Bay-Schuck praised Zeiders’ proactive engagement in all aspects of his career and his clear vision for brand development and audience connection.
Zeiders attributes his disciplined approach to his background as a competitive athlete. Prior to venturing into country music, the 25-year-old Pennsylvania native played lacrosse at Frostburg State University, where he learned to balance a rigorous schedule filled with early morning practices, academic responsibilities, and travel for games.
His family stays closely involved in his career, with his mother overseeing business operations, from finance to touring logistics, and his father managing merchandise. In Zeiders’ words, “That athletic background has prepared me for this life of controlled chaos that I live. I eat, sleep and breathe this, man.”
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