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On March 29, 2025, a significant demonstration occurred as thousands rallied against Tesla and its CEO Elon Musk, expressing opposition to his actions regarding humanitarian aid and government positions. This “Global Day of Action” marked the peak of nearly two months of persistent protests aimed at adversely impacting Tesla’s sales and, by extension, Musk himself. Demonstrators gathered outside numerous Tesla locations across the United States, Canada, and Europe.
The Verge surveyed the sentiment among protesters, investigating their views on the effectiveness of their boycott. Notably, Tesla has seen a significant dip in sales coinciding with the protests, and its market value has decreased; nevertheless, Musk has not wavered in his resolve, issuing stark warnings regarding taking action against the anti-Tesla movement.
On this day, protests spanned from London to major cities including New York City, Washington, D.C., and Los Angeles, as well as smaller locales like Paramus, New Jersey, and Akron, Ohio. Participants took to the streets, expressing their frustrations and showcasing a wide range of creative protests, while also encountering supporters of Musk who staged counter-demonstrations.
In London, approximately 50 participants gathered outside a Tesla showroom in Park Royal, unfurling signs and utilizing inflatable props to convey their message. Organizer John Gorenfeld noted the evolution of the protest since its inception six weeks prior when engagement was minimal and security interventions were frequent.
Despite the smaller numbers in London, the protests conveyed strong sentiments, evidenced by the honks of passing vehicles responding to protest signages. Gorenfeld noted the peaceful nature of the gathering, where even the arrival of Tesla vehicles did not engender backlash.
In Washington, D.C., a vibrant protest took shape, characterized by a festive atmosphere with participants dancing and connecting through music while holding provocative signs. One protester highlighted a belief that standing above bullying is vital, articulating a desire to reclaim agency from those perceived as oppressive figures, such as Musk and political leaders.
Younger and older generations alike participated actively, with groups like Third Act welcoming older members to advocate for a safer future for younger individuals. Many attendees expressed a commitment to effecting change, emphasizing their responsibility to future generations.
As the protests continued in other locations, tensions were evident. In New Jersey, a Tesla dealership became a focal point for both anti-Tesla protests and pro-Musk counter-demonstrations. Participants vocalized their messages against fascism, while some supporters of Musk interacted with them in a less confrontational manner.
Ethan, a passionate demonstrator, articulated his disdain for Musk amid the rising tensions, seeking to voice his frustrations despite facing antagonistic responses from opposing groups. This sentiment echoed throughout various gatherings, where individuals felt compelled to express their thoughts on Musk’s influence.
At the protests in Long Beach and Lakewood, California, attendees displayed a blend of humor and seriousness, with signs reading both supportive and critical messages directed at Tesla and its leadership. While protests were overwhelmingly peaceful, instances of counter-protests did surface, resulting in tense interactions at times.
Back in New York City, a robust turnout at a Tesla showroom engaged in lively chants and symbolic demonstrations, including a staged “die-in.” Protesters conveyed their resolve, showcasing a clear commitment to their cause amidst the lively interactions of passersby and the media.
As the protest concluded, many reaffirmed their intention to return, signaling a continuing commitment to their cause and aspirations for a more democratic engagement in corporate and political realms.
Source
www.theverge.com